Communication Services

JTA Australia provides specialist communication services for the general public, community and stakeholders

JTA communication services include strategy design and development, media liaison, campaigns and promotional management such as sponsorships and events for engagement projects, and print and electronic communication services.

We tailor information and communication services to meet target needs and respond to unexpected issues and risks. From company reports to translating complex technical information into plain English, we specialise in communication services and products that ensure the client is portrayed as a responsive, credible, and caring project proponent.

Subsequent to Covid 19, stakeholders are now familiar with communication services and business online and our strategies include online delivery options appropriate to the project, the target group and the budget.

We work with respected partners to support our engagement activities and maximise stakeholder participation. While our communication services and strategies are outlined in stakeholder plans  we respond quickly to unforeseen events.

JTA is experienced in communication services
Our communication service will include diverse collateral and strategies, and effectively pre-empt and manage issues and risks.

We develop communication services and strategies in plans that select the best options, including online engagement, to reach target groups, develop and design key messages, manage enquiries and complaints and evaluate our impact to check that we are meeting all information needs. This will reinforce for stakeholders and impacted communities the willingness of the project proponent to be honest, transparent and responsive in all its communication services.  

Clearly communication services can only be effective if the whole organisation is consistent in terms both of key messages and the content of community presentations and information material made available to stakeholders. JTA will recommend strategies to achieve this in all parts of the organisation and monitor for consistency. Failure to achieve this can result in the development of issues and risks that will reduce the effectiveness of overall communication services. Unless such issues and risks are factored in, and the communication and/or engagement plan updated accordingly, communication services will attract the attention of political or media stakeholders to the detriment of the project-wide engagement and consultation. No project can ever successfully silo parts of it; the entire organisation must sing from the same hymn sheet.

JTA is often called on to review clients’ existing plans and programs of communication services to evaluate the impact. External input can often highlight program gaps or ineffective delivery so that it can be remedied early in the delivery of communication services and products.

We prepare plans for strategic engagement and communication services, translate technical reports into plain English, write and edit annual reports and environmental impact studies, prepare media releases and high quality reports for major state and federal government inquiries based on submissions from the general public.

These may not be the normal communication services but increasingly the definition is expanding exponentially as potential issues and risks emerge. The analysis and synthesis of public submissions on areas as diverse as the nuclear industry to the closure of schools reveals the depth of skills required in the delivery of communication services.

Increasingly government agencies are called on to hold inquiries into the impact of departmental legislation, or new products or strategies, but often without the support staff or systems to collate, analyse and synthesis the resulting response. JTA through its skilled personnel in communication services has the capacity and experience to undertake such work within narrow time frames and to ensure that data collection is both comprehensive and easily understood. We do this in all states and territories and have been required in large consultation exercises to also summarise submissions (reducing three - or 250 -  page summaries to a uniform two page summary which become public documents. In some instances the accompanying JTA report which forms part of required communication services is tabled in Parliament as part of the consultation around potential legislative changes.

Evaluation is becoming an increasingly important element of communication services. Not every client wants it, or can afford it, but JTA regularly evaluates the communication services component of private sector projects to ensure that the community being consulted is fully aware of all exercises undertaken as part of the project engagement and is encouraged to rate such exercises.